McGee was one of the original landowners and prominent developers in Seagrove, with a visionthat has spanned decades (and many hurricanes.) With the area’s gorgeous beach and groves, he foresaw a dream destination for vacationers. As one of the oldest communities along 30A, Seagrove grant visitors access to long stretches of unaltered beaches and a quiet spot to unwind for nearly 80 years.
He opened The Seagrove Village Market in 1949 as a dime store for those passing by to use the payphone—a rarity in those days. It was so secluded, in fact, that there was even a rumored nude beach for sunbathers who couldn’t abide tan lines.
Today, Seagrove lures travelers from around the world. Sparkling emerald green waters, sugar-soft sand, and an alluring sense of seclusion were the community’s selling points. The area features a variety of award-winning restaurants—both casual and upscale—while The Seagrove Village Market remains the longest-running business on 30A and functions as a casual grab-and-go restaurant serving “deep-fried love.”